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6 HD video hosting services compared
Josh Lowensohn - an associate editor for Webware.com has published an article comparing 6 HD video hosting services. He declares YouTube the winner which is...
View ArticleSix things to consider with audio (and one very bad example)
Audio quality is very important in a video. Some would argue that audio has more impact on the overall perception of a video than the visual component of the video, that great sound with a mediocre...
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What does a corporate web video cost? 25 Factors (with prices) that affect...
Corporate Video production can cost as much or as little or as your budget allows. You can borrow a flip camera, shoot some video and upload it to YouTube – all for free. Or you could hire James...
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7 things you won’t hear from your video production company (even if you should).
All video production is the same right? Video production is growing in it’s importance as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of...
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7 Habits of Highly Effective Video Marketing
Video is now on every marketer’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present seven ideas that...
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The changing face of the corporate video production industry.
Technology has had a dramatic effect on the video production industry over the last 5 years. A few years ago video production was a highly specialized service that required very expensive equipment....
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10 Reasons Why Your Marketing Video Isn’t Working?
You just spent $2,000, $20,000 or $200,000 on your most recent corporate video project and it didn’t move the dial. What happened? The creation of your corporate video should follow a structured...
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6 things to consider before you start your next corporate video production
You’re ready to start your first (or next) corporate video project. You can’t decide whether to shoot it on your iPhone or call the Coen Brothers to see if they can squeeze in a corporate gig between...
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How to Create a Video Production Brief
Video is growing faster than any other component of the marketing mix and yet businesses continue to struggle to develop marketing videos that have a measurable impact on sales. This post explains why...
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9 Things to Consider Before You Shoot a Testimonial Video
No one really trusts you or what you have to say about your own company. Why would they? But people will listen to other people’s opinions about your company. If they know and trust that person –...
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Is the video production company you hire properly insured?
And is your company properly protected? When you hire a video production company or independent production professional you expect them to be fully insured against all reasonable dangers and...
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Video Pre-Production Planning Check-list – 11 Steps to a Successful Project
“Let’s really think this through before we start” is likely the best business advice you will ever receive. Too many video production projects start part way through the process – with a ‘cool...
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How long should my corporate web video be? (Statistics, trends, and tips.)
How long should my corporate video be? It should definitely be shorter – attention spans are getting shorter and viewers want to quickly move on to the next shiny object. It should definitely be...
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